Are you ready to create emails that get replies? Well, it's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn.
If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other side of the screen before those of your brand.
By doing so, you not only earn clicks, eyeballs, and responses, you can also increase the number of conversions for your product or services, which likely won’t go unnoticed.
For the skeptical among you, I’ll use a personal example, one that involved me sitting at my desk when my former vice president stormed out of the executive team meeting, yelling my name as he walked down the corridor toward my office.
"Ronell! Where’s Ronell?!" he implored as I stuck my head out my office door to greet him. “I need you to explain these numbers to me.”
If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other side of the screen before those of your brand.
By doing so, you not only earn clicks, eyeballs, and responses, you can also increase the number of conversions for your product or services, which likely won’t go unnoticed.
For the skeptical among you, I’ll use a personal example, one that involved me sitting at my desk when my former vice president stormed out of the executive team meeting, yelling my name as he walked down the corridor toward my office.
"Ronell! Where’s Ronell?!" he implored as I stuck my head out my office door to greet him. “I need you to explain these numbers to me.”
Read More: https://moz.com/blog/email-response-rate
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